<!DOCTYPE html>
<html lang="zh-CN">
<head>
  <meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=2">
<meta name="theme-color" content="#222">
<meta name="generator" content="Hexo 5.4.0">
  <link rel="apple-touch-icon" sizes="180x180" href="/images/apple-touch-icon-next.png">
  <link rel="icon" type="image/png" sizes="32x32" href="/images/astronaut32.png">
  <link rel="icon" type="image/png" sizes="16x16" href="/images/astronaut16.png">
  <link rel="mask-icon" href="/images/logo.svg" color="#222">

<link rel="stylesheet" href="/css/main.css">

<link rel="stylesheet" href="fonts.googleapis.com/css?family=EB Garamond:300,300italic,400,400italic,700,700italic|Cinzel Decorative:300,300italic,400,400italic,700,700italic|Noto Serif SC:300,300italic,400,400italic,700,700italic|Source Code Pro:300,300italic,400,400italic,700,700italic&display=swap&subset=latin,latin-ext">
<link rel="stylesheet" href="/lib/font-awesome/css/all.min.css">
  <link rel="stylesheet" href="//cdn.jsdelivr.net/gh/fancyapps/fancybox@3/dist/jquery.fancybox.min.css">
  <link rel="stylesheet" href="/lib/pace/pace-theme-pace-theme-minimal.min.css">
  <script src="/lib/pace/pace.min.js"></script>

<script id="hexo-configurations">
    var NexT = window.NexT || {};
    var CONFIG = {"hostname":"fat_fat_where_are_you.gitee.io","root":"/","scheme":"Gemini","version":"7.8.0","exturl":false,"sidebar":{"position":"left","display":"post","padding":18,"offset":12,"onmobile":false},"copycode":{"enable":true,"show_result":true,"style":"mac"},"back2top":{"enable":false,"sidebar":false,"scrollpercent":false},"bookmark":{"enable":false,"color":"#222","save":"auto"},"fancybox":true,"mediumzoom":false,"lazyload":true,"pangu":false,"comments":{"style":"tabs","active":null,"storage":true,"lazyload":false,"nav":null},"algolia":{"hits":{"per_page":10},"labels":{"input_placeholder":"Search for Posts","hits_empty":"We didn't find any results for the search: ${query}","hits_stats":"${hits} results found in ${time} ms"}},"localsearch":{"enable":true,"trigger":"auto","top_n_per_article":1,"unescape":false,"preload":false},"motion":{"enable":true,"async":false,"transition":{"post_block":"fadeIn","post_header":"slideDownIn","post_body":"slideDownIn","coll_header":"slideLeftIn","sidebar":"slideUpIn"}},"path":"search.xml"};
  </script>

<link href="https://fonts.googleapis.com/css2?family=Noto+Serif+SC:wght@500&display=swap" rel="stylesheet">
  <meta name="description" content="漏斗模型 它的主要模型框架：通过检测目标流程中起点（用户进入），到最后完成目标动作。这其中经历过的每个节点的用户量与留存量，来考核每个节点的好坏，来找到最需要优化的节点。可以说漏斗模型是用户行为状态以及从起点到终点各阶段用户转化率情况的重要分析模型。">
<meta property="og:type" content="article">
<meta property="og:title" content="漏斗模型">
<meta property="og:url" content="http://fat_fat_where_are_you.gitee.io/archives/5b526ed5.html">
<meta property="og:site_name" content="肥肉啊肥肉你在哪">
<meta property="og:description" content="漏斗模型 它的主要模型框架：通过检测目标流程中起点（用户进入），到最后完成目标动作。这其中经历过的每个节点的用户量与留存量，来考核每个节点的好坏，来找到最需要优化的节点。可以说漏斗模型是用户行为状态以及从起点到终点各阶段用户转化率情况的重要分析模型。">
<meta property="og:locale" content="zh_CN">
<meta property="og:image" content="http://fat_fat_where_are_you.gitee.io/archives/5b526ed5/yunying4-1553497618.png">
<meta property="og:image" content="http://fat_fat_where_are_you.gitee.io/archives/5b526ed5/yunying5-1553497618.png">
<meta property="og:image" content="http://fat_fat_where_are_you.gitee.io/archives/5b526ed5/yunying7-1553497619.png">
<meta property="og:image" content="http://fat_fat_where_are_you.gitee.io/archives/5b526ed5/yunying7-1553497619-1.png">
<meta property="og:image" content="http://fat_fat_where_are_you.gitee.io/archives/5b526ed5/yunying3-1553497620.png">
<meta property="article:published_time" content="2020-08-19T03:11:05.000Z">
<meta property="article:modified_time" content="2020-08-19T03:11:05.000Z">
<meta property="article:author" content="肥肉啊肥肉你在哪">
<meta property="article:tag" content="思维模式">
<meta property="article:tag" content="数据分析">
<meta name="twitter:card" content="summary">
<meta name="twitter:image" content="http://fat_fat_where_are_you.gitee.io/archives/5b526ed5/yunying4-1553497618.png">

<link rel="canonical" href="http://fat_fat_where_are_you.gitee.io/archives/5b526ed5.html">


<script id="page-configurations">
  // https://hexo.io/docs/variables.html
  CONFIG.page = {
    sidebar: "",
    isHome : false,
    isPost : true,
    lang   : 'zh-CN'
  };
</script>
<link rel="stylesheet" type="text/css" href="/css/injector/main.css"><link rel="preload" as="style" href="/css/injector/light.css"><link rel="preload" as="style" href="/css/injector/dark.css">
  <title>漏斗模型 | 肥肉啊肥肉你在哪</title>
  






  <noscript>
  <style>
  .use-motion .brand,
  .use-motion .menu-item,
  .sidebar-inner,
  .use-motion .post-block,
  .use-motion .pagination,
  .use-motion .comments,
  .use-motion .post-header,
  .use-motion .post-body,
  .use-motion .collection-header { opacity: initial; }

  .use-motion .site-title,
  .use-motion .site-subtitle {
    opacity: initial;
    top: initial;
  }

  .use-motion .logo-line-before i { left: initial; }
  .use-motion .logo-line-after i { right: initial; }
  </style>
</noscript>

  <script src="https://cdn.jsdelivr.net/npm/jquery/dist/jquery.min.js"></script>
  <link rel="stylesheet" href="https://cdn.jsdelivr.net/npm/font-awesome/css/font-awesome.min.css">

</head>

<body itemscope itemtype="http://schema.org/WebPage">
  <div class="container use-motion">
    <div class="headband"></div>

    <header class="header" itemscope itemtype="http://schema.org/WPHeader">
      <div class="header-inner"><div class="site-brand-container">
  <div class="site-nav-toggle">
    <div class="toggle" aria-label="切换导航栏">
      <span class="toggle-line toggle-line-first"></span>
      <span class="toggle-line toggle-line-middle"></span>
      <span class="toggle-line toggle-line-last"></span>
    </div>
  </div>

  <div class="site-meta">

    <a href="/" class="brand" rel="start">
      <span class="logo-line-before"><i></i></span>
      <h1 class="site-title">肥肉啊肥肉你在哪</h1>
      <span class="logo-line-after"><i></i></span>
    </a>
  </div>

  <div class="site-nav-right">
    <div class="toggle popup-trigger">
        <i class="fa fa-search fa-fw fa-lg"></i>
    </div>
  </div>
</div>




<nav class="site-nav">
  <ul id="menu" class="main-menu menu">
        <li class="menu-item menu-item-home">

    <a href="/" rel="section"><i class="fa fa-home fa-fw"></i>首页</a>

  </li>
        <li class="menu-item menu-item-tags">

    <a href="/tags/" rel="section"><i class="fa fa-tags fa-fw"></i>标签</a>

  </li>
        <li class="menu-item menu-item-categories">

    <a href="/categories/" rel="section"><i class="fa fa-th fa-fw"></i>分类</a>

  </li>
        <li class="menu-item menu-item-archives">

    <a href="/archives/" rel="section"><i class="fa fa-archive fa-fw"></i>归档</a>

  </li>
        <li class="menu-item menu-item-movies">

    <a href="/movies/" rel="section"><i class="fa fa-film fa-fw"></i>观影</a>

  </li>
        <li class="menu-item menu-item-books">

    <a href="/books/" rel="section"><i class="fa fa-book fa-fw"></i>阅读</a>

  </li>
      <li class="menu-item menu-item-search">
        <a role="button" class="popup-trigger"><i class="fa fa-search fa-fw"></i>搜索
        </a>
      </li>
  </ul>
</nav>



  <div class="search-pop-overlay">
    <div class="popup search-popup">
        <div class="search-header">
  <span class="search-icon">
    <i class="fa fa-search"></i>
  </span>
  <div class="search-input-container">
    <input autocomplete="off" autocapitalize="off" placeholder="搜索..." spellcheck="false" type="search" class="search-input">
  </div>
  <span class="popup-btn-close">
    <i class="fa fa-times-circle"></i>
  </span>
</div>
<div id="search-result">
  <div id="no-result">
    <i class="fa fa-spinner fa-pulse fa-5x fa-fw"></i>
  </div>
</div>

    </div>
  </div>

</div>
    </header>

    
  <div class="reading-progress-bar"></div>


    <main class="main">
      <div class="main-inner">
        <div class="content-wrap">
          

          <div class="content post posts-expand">
            

    
  
  
  <article itemscope itemtype="http://schema.org/Article" class="post-block" lang="zh-CN">
    <link itemprop="mainEntityOfPage" href="http://fat_fat_where_are_you.gitee.io/archives/5b526ed5.html">

    <span hidden itemprop="author" itemscope itemtype="http://schema.org/Person">
      <meta itemprop="image" content="/images/touxiang.gif">
      <meta itemprop="name" content="肥肉啊肥肉你在哪">
      <meta itemprop="description" content>
    </span>

    <span hidden itemprop="publisher" itemscope itemtype="http://schema.org/Organization">
      <meta itemprop="name" content="肥肉啊肥肉你在哪">
    </span>
      <header class="post-header">
        <h1 class="post-title" itemprop="name headline">
          漏斗模型
        </h1>

        <div class="post-meta">
            <span class="post-meta-item">
              <span class="post-meta-item-icon">
                <i class="far fa-calendar"></i>
              </span>
              <span class="post-meta-item-text">发表于</span>

              <time title="创建时间：2020-08-19 11:11:05" itemprop="dateCreated datePublished" datetime="2020-08-19T11:11:05+08:00">2020-08-19</time>
            </span>
            <span class="post-meta-item">
              <span class="post-meta-item-icon">
                <i class="far fa-folder"></i>
              </span>
              <span class="post-meta-item-text">分类于</span>
                <span itemprop="about" itemscope itemtype="http://schema.org/Thing">
                  <a href="/categories/%E4%BA%A7%E5%93%81/" itemprop="url" rel="index"><span itemprop="name">产品</span></a>
                </span>
            </span>

          
          
          <br>
            <span id="/archives/5b526ed5.html" class="post-meta-item leancloud_visitors" data-flag-title="漏斗模型" title="阅读次数">
              <span class="post-meta-item-icon">
                <i class="fa fa-eye"></i>
              </span>
              <span class="post-meta-item-text">阅读次数：</span>
              <span class="leancloud-visitors-count"></span>
            </span>
  
  <span class="post-meta-item">
    
      <span class="post-meta-item-icon">
        <i class="far fa-comment"></i>
      </span>
      <span class="post-meta-item-text">Valine：</span>
    
    <a title="valine" href="/archives/5b526ed5.html#valine-comments" itemprop="discussionUrl">
      <span class="post-comments-count valine-comment-count" data-xid="/archives/5b526ed5.html" itemprop="commentCount"></span>
    </a>
  </span>
  
  <br>
            <span class="post-meta-item" title="本文字数">
              <span class="post-meta-item-icon">
                <i class="far fa-file-word"></i>
              </span>
                <span class="post-meta-item-text">本文字数：</span>
              <span>1.6k</span>
            </span>
            <span class="post-meta-item" title="阅读时长">
              <span class="post-meta-item-icon">
                <i class="far fa-clock"></i>
              </span>
                <span class="post-meta-item-text">阅读时长 &asymp;</span>
              <span>1 分钟</span>
            </span>

        </div>
      </header>

    
    
    
    <div class="post-body" itemprop="articleBody">

      
        <h1 id="漏斗模型"><a href="# 漏斗模型" class="headerlink" title="漏斗模型"></a>漏斗模型</h1><blockquote>
<p>它的主要模型框架：通过检测目标流程中起点（用户进入），到最后完成目标动作。这其中经历过的每个节点的用户量与留存量，来考核每个节点的好坏，来找到最需要优化的节点。可以说漏斗模型是用户行为状态以及从起点到终点各阶段用户转化率情况的重要分析模型。</p>
</blockquote>
<span id="more"></span>

<h4 id="1、模型的产品应用"><a href="#1、模型的产品应用" class="headerlink" title="1、模型的产品应用"></a>1、模型的产品应用 </h4><p> 产品的每一步都会有用户流失总转化率 = 每步转化率相乘</p>
<img data-src="/archives/5b526ed5/yunying4-1553497618.png" class>

<h4 id="2、运用步骤"><a href="#2、运用步骤" class="headerlink" title="2、运用步骤"></a>2、运用步骤</h4><h4 id="2-1- 确定业务场景"><a href="#2-1- 确定业务场景" class="headerlink" title="2.1 确定业务场景"></a>2.1 确定业务场景</h4><p>•电商产品购买•活动邀请吸粉•落地页转化•提升加群量</p>
<h4 id="2-2- 抽象成模型"><a href="#2-2- 抽象成模型" class="headerlink" title="2.2 抽象成模型"></a>2.2 抽象成模型 </h4><p> 核心指标•渠道 ID•PV(Page View)•UV(User View)•停留时间•转化率•跳失率 bouncing rate</p>
<h4 id="2-3- 流程"><a href="#2-3- 流程" class="headerlink" title="2.3 流程"></a>2.3 流程</h4><p>①梳理解锁资料的环节②收集每个环节的数据③画成漏斗，根据数据计算每个环节的转化率④分析产品影响因素</p>
<img data-src="/archives/5b526ed5/yunying5-1553497618.png" class>



<h4 id="2-4- 漏斗维度分析"><a href="#2-4- 漏斗维度分析" class="headerlink" title="2.4 漏斗维度分析"></a>2.4 漏斗维度分析 </h4><p> 在漏斗模型建立完成后，我们对数据要从如下三个维度去进行分析：</p>
<p><strong>纵向对比</strong>：也就是让产品与自己历史同期进行对比，这种对比适用于对某一流程或其中某个步骤进行改进或优化的效果监控；</p>
<p><strong>横向对比</strong>：通过将本产品的同一流程转化率在竞品中进行横向对比，定位自身产品出现的问题；</p>
<p><strong>来源分类</strong>：细分来源或不同的客户类型在转化率上的表现，从而完成客户群体划分。在日常分析中我们通常用于网站广告或推广的效果的评价。</p>
<h4 id="3、实战演练"><a href="#3、实战演练" class="headerlink" title="3、实战演练"></a>3、实战演练 </h4><p><strong>3.1 任务</strong> 最近一段时间，白熊的产品经理发现：白熊官网的总体注册转化率一直维持在 6% 左右，请你通过下面的数据，帮助白能产品经理分析问题来源。</p>
<img data-src="/archives/5b526ed5/yunying7-1553497619.png" class>

<p><strong>3.2 数据思维解决——数据可视化</strong></p>
<img data-src="/archives/5b526ed5/yunying7-1553497619-1.png" class>

<p>Chrome 浏览器注册漏斗分析</p>
<p><strong>分析思路：</strong>从 chrome 浏览器的浏览量来看，白熊转化率最困难是发生在从浏览到注册页只有 24.1%，说明转化率不高，网站内容未能吸引客户点击注册。需要进行软文文案修改，核心竞争力内容提高。从注册页到完善首页转化率也只有一半，说明信息填写繁琐程度可能超出用户预期体验，也可能涉及隐私，用户不想完善信息。最后提交访问页面也有少许流失，可能原因是用户注册流程被迫打断，可能是客户主观被其他事情打断，也可能客观上被网络等因素打断。</p>
<p><strong>小结：</strong>Chrome 浏览器注册环节转化率要提高关键要提高用户的注册可能性，需从课程本身的竞争力和推广方式来解决。</p>
<img data-src="/archives/5b526ed5/yunying3-1553497620.png" class>



<p>IE 浏览器注册漏斗分析</p>
<p><strong>分析思路：</strong>从 IE 浏览器的浏览量来看，白熊转化率最困难是发生在从浏览到注册页只有 4.29%，说明转化率极低，且各项数据都比 Chrome 的数据要低。横向比较和纵向比较都缺少竞品数据和历史数据无法进行，基本从来源来进行比较两组数据的差异。首先从两者浏览量上数据是相近的，那么转化率迅速下降应该是客观原因居多，可能是 IE 浏览器的交互界面比 Chrome 的更加不友好，使用户浏览欲望降低，甚至找不到注册入口。其次，部分原因可能是 IE 浏览器使用用户主体不是白熊的目标用户，IE 用户可能年龄比 Chrome 用户大，不是白熊求职服务的服务人群，导致邮箱注册的转化率降低。后两部的转化数据原因同 Chrome 相似。</p>
<p><strong>小结：</strong>IE 浏览器注册环节转化率要提高关键要优化官网交互界面，投放向目标客户群体。总体上 IE 浏览器的转化率拉低了总体转化率，Chrome 浏览器转化率有 12.2%，IE 浏览器转化率只有其 1/10。</p>
<h4 id="3-3 解决方案"><a href="#3-3 解决方案" class="headerlink" title="3.3 解决方案"></a>3.3 解决方案</h4><p>（1）提高产品内容质量需要从产品自身的内容做起，修改文案满足用户的核心需求，例如白熊要针对求职者最关注的点，比如内推、求职日历、笔试面经等进行营销。</p>
<p>（2）改善网站设计①可以从 UI 设计优化，针对重要功能入口，提高其级别显示，使用户快速获取注册通道。②功能优化：在点击注册之后，注册流程一定要简化，使用户体验流畅，快速获得满足感。同时减少敏感信息的收集，降低用户防御心理。先拉新留住用户，延长访问时间，之后涉及关键步骤再完善信息。③检测调试注册过程，确保提交信息过程没有产品自身原因造成。</p>
<blockquote>
<p>本文转载自<a target="_blank" rel="external nofollow noopener noreferrer" href="https://www.iyunying.org/yunying/162886.html">https://www.iyunying.org/yunying/162886.html</a></p>
</blockquote>

    </div>

    
    
    
      
  <div class="popular-posts-header">相关文章推荐</div>
  <ul class="popular-posts">
    <li class="popular-posts-item">
      <div class="popular-posts-title"><a href="\archives\4a9a2d5f.html" rel="bookmark">5W2H 分析法</a></div>
    </li>
    <li class="popular-posts-item">
      <div class="popular-posts-title"><a href="\archives\394b329c.html" rel="bookmark">Kano 模型</a></div>
    </li>
    <li class="popular-posts-item">
      <div class="popular-posts-title"><a href="\archives\d5366326.html" rel="bookmark">MECE 原则</a></div>
    </li>
    <li class="popular-posts-item">
      <div class="popular-posts-title"><a href="\archives\629074ab.html" rel="bookmark">三大分析法 --SWOT、PEST、波特五力</a></div>
    </li>
    <li class="popular-posts-item">
      <div class="popular-posts-title"><a href="\archives\dd96e05f.html" rel="bookmark">波士顿矩阵</a></div>
    </li>
  </ul>

        <div class="reward-container">
  <div>感谢各位打赏的小伙伴</div>
  <button onclick="var qr = document.getElementById('qr'); qr.style.display = (qr.style.display === 'none') ? 'block' : 'none';">
    打赏
  </button>
  <div id="qr" style="display: none;">
      
      <div style="display: inline-block;">
        <img src="/images/wechatpay.png" alt="肥肉啊肥肉你在哪 微信支付">
        <p>微信支付</p>
      </div>
      
      <div style="display: inline-block;">
        <img src="/images/alipay.png" alt="肥肉啊肥肉你在哪 支付宝">
        <p>支付宝</p>
      </div>

  </div>
</div>

        

<div>
<ul class="post-copyright">
  <li class="post-copyright-author">
    <strong>本文作者： </strong>肥肉啊肥肉你在哪
  </li>
  <li class="post-copyright-link">
    <strong>本文链接：</strong>
    <a href="http://fat_fat_where_are_you.gitee.io/archives/5b526ed5.html" title="漏斗模型">http://fat_fat_where_are_you.gitee.io/archives/5b526ed5.html</a>
  </li>
  <li class="post-copyright-license">
    <strong>版权声明： </strong>本博客所有文章除特别声明外，均采用 <a href="https://creativecommons.org/licenses/by-nc-sa/4.0/" rel="external nofollow noopener noreferrer" target="_blank"><i class="fab fa-fw fa-creative-commons"></i>BY-NC-SA</a> 许可协议。转载请注明出处！
  </li>
</ul>
</div>


      <footer class="post-footer">
          <div class="post-tags">
              <a href="/tags/%E6%80%9D%E7%BB%B4%E6%A8%A1%E5%BC%8F/" rel="tag"><i class="fas fa-tags"></i> 思维模式</a>
              <a href="/tags/%E6%95%B0%E6%8D%AE%E5%88%86%E6%9E%90/" rel="tag"><i class="fas fa-tags"></i> 数据分析</a>
          </div>

        
  <div class="post-widgets">
    <div class="wp_rating">
      <div id="wpac-rating"></div>
    </div>
  </div>


        
    <div class="post-nav">
      <div class="post-nav-item">
    <a href="/archives/629074ab.html" rel="prev" title="三大分析法 --SWOT、PEST、波特五力">
      <i class="fa fa-chevron-left"></i> 三大分析法 --SWOT、PEST、波特五力
    </a></div>
      <div class="post-nav-item">
    <a href="/archives/48ff0a44.html" rel="next" title="六级英语保命">
      六级英语保命 <i class="fa fa-chevron-right"></i>
    </a></div>
    </div>
      </footer>
    
  </article>
  
  
  



          </div>
          
    <div class="comments" id="valine-comments"></div>

<script>
  window.addEventListener('tabs:register', () => {
    let { activeClass } = CONFIG.comments;
    if (CONFIG.comments.storage) {
      activeClass = localStorage.getItem('comments_active') || activeClass;
    }
    if (activeClass) {
      let activeTab = document.querySelector(`a[href="#comment-${activeClass}"]`);
      if (activeTab) {
        activeTab.click();
      }
    }
  });
  if (CONFIG.comments.storage) {
    window.addEventListener('tabs:click', event => {
      if (!event.target.matches('.tabs-comment .tab-content .tab-pane')) return;
      let commentClass = event.target.classList[1];
      localStorage.setItem('comments_active', commentClass);
    });
  }
</script>

        </div>
          
  
  <div class="toggle sidebar-toggle">
    <span class="toggle-line toggle-line-first"></span>
    <span class="toggle-line toggle-line-middle"></span>
    <span class="toggle-line toggle-line-last"></span>
  </div>

  <aside class="sidebar">
    <div class="sidebar-inner">

      <ul class="sidebar-nav motion-element">
        <li class="sidebar-nav-toc">
          文章目录
        </li>
        <li class="sidebar-nav-overview">
          站点概览
        </li>
      </ul>

      <!--noindex-->
      <div class="post-toc-wrap sidebar-panel">
          <div class="post-toc motion-element"><ol class="nav"><li class="nav-item nav-level-1"><a class="nav-link" href="#%E6%BC%8F%E6%96%97%E6%A8%A1%E5%9E%8B"><span class="nav-text">漏斗模型</span></a><ol class="nav-child"><li class="nav-item nav-level-4"><a class="nav-link" href="#1%E3%80%81%E6%A8%A1%E5%9E%8B%E7%9A%84%E4%BA%A7%E5%93%81%E5%BA%94%E7%94%A8"><span class="nav-text">1、模型的产品应用 </span></a></li><li class="nav-item nav-level-4"><a class="nav-link" href="#2%E3%80%81%E8%BF%90%E7%94%A8%E6%AD%A5%E9%AA%A4"><span class="nav-text">2、运用步骤</span></a></li><li class="nav-item nav-level-4"><a class="nav-link" href="#2-1-%20%E7%A1%AE%E5%AE%9A%E4%B8%9A%E5%8A%A1%E5%9C%BA%E6%99%AF"><span class="nav-text">2.1 确定业务场景</span></a></li><li class="nav-item nav-level-4"><a class="nav-link" href="#2-2-%20%E6%8A%BD%E8%B1%A1%E6%88%90%E6%A8%A1%E5%9E%8B"><span class="nav-text">2.2 抽象成模型 </span></a></li><li class="nav-item nav-level-4"><a class="nav-link" href="#2-3-%20%E6%B5%81%E7%A8%8B"><span class="nav-text">2.3 流程</span></a></li><li class="nav-item nav-level-4"><a class="nav-link" href="#2-4-%20%E6%BC%8F%E6%96%97%E7%BB%B4%E5%BA%A6%E5%88%86%E6%9E%90"><span class="nav-text">2.4 漏斗维度分析 </span></a></li><li class="nav-item nav-level-4"><a class="nav-link" href="#3%E3%80%81%E5%AE%9E%E6%88%98%E6%BC%94%E7%BB%83"><span class="nav-text">3、实战演练 </span></a></li><li class="nav-item nav-level-4"><a class="nav-link" href="#3-3%20%E8%A7%A3%E5%86%B3%E6%96%B9%E6%A1%88"><span class="nav-text">3.3 解决方案</span></a></li></ol></li></ol></div>
      </div>
      <!--/noindex-->

      <div class="site-overview-wrap sidebar-panel">
        <div class="site-author motion-element" itemprop="author" itemscope itemtype="http://schema.org/Person">
    <img class="site-author-image" itemprop="image" alt="肥肉啊肥肉你在哪" src="/images/touxiang.gif">
  <p class="site-author-name" itemprop="name">肥肉啊肥肉你在哪</p>
  <div class="site-description" itemprop="description"></div>
</div>
<div class="site-state-wrap motion-element">
  <nav class="site-state">
      <div class="site-state-item site-state-posts">
          <a href="/archives/">
        
          <span class="site-state-item-count">38</span>
          <span class="site-state-item-name">日志</span>
        </a>
      </div>
      <div class="site-state-item site-state-categories">
            <a href="/categories/">
          
        <span class="site-state-item-count">4</span>
        <span class="site-state-item-name">分类</span></a>
      </div>
      <div class="site-state-item site-state-tags">
            <a href="/tags/">
          
        <span class="site-state-item-count">16</span>
        <span class="site-state-item-name">标签</span></a>
      </div>
  </nav>
</div>
  <div class="links-of-author motion-element">
      <span class="links-of-author-item">
        <a href="https://github.com/feirouafeirou" title="GitHub → https:&#x2F;&#x2F;github.com&#x2F;feirouafeirou" rel="external nofollow noopener noreferrer" target="_blank"><i class="fab fa-github fa-fw"></i>GitHub</a>
      </span>
      <span class="links-of-author-item">
        <a href="http://wpa.qq.com/msgrd?v=3&uin=1729013657&site=qq&menu=yes" title="QQ → http:&#x2F;&#x2F;wpa.qq.com&#x2F;msgrd?v&#x3D;3&amp;uin&#x3D;1729013657&amp;site&#x3D;qq&amp;menu&#x3D;yes" rel="external nofollow noopener noreferrer" target="_blank"><i class="fab fa-qq fa-fw"></i>QQ</a>
      </span>
  </div>


  <div class="links-of-blogroll motion-element">
    <div class="links-of-blogroll-title"><i class="fa fa-link fa-fw"></i>
      友情链接
    </div>
    <ul class="links-of-blogroll-list">
        <li class="links-of-blogroll-item">
          <a href="http://www.woshipm.com/" title="http:&#x2F;&#x2F;www.woshipm.com" rel="external nofollow noopener noreferrer" target="_blank">人人都是产品经理</a>
        </li>
        <li class="links-of-blogroll-item">
          <a href="http://www.chanpin100.com/" title="http:&#x2F;&#x2F;www.chanpin100.com" rel="external nofollow noopener noreferrer" target="_blank">产品壹佰</a>
        </li>
    </ul>
  </div>

      </div>

    </div>
  </aside>

  <div id="sidebar-dimmer"></div>


      </div>
    </main>

    <footer class="footer">
      <div class="footer-inner">
        

        

<div class="copyright">
  
  &copy; 2020 – 
  <span itemprop="copyrightYear">2022</span>
  <span class="with-love">
    <i class="fa fa-heart"></i>
  </span>
  <span class="author" itemprop="copyrightHolder">肥肉啊肥肉你在哪</span>
    <span class="post-meta-divider">|</span>
    <span class="post-meta-item-icon">
      <i class="fa fa-chart-area"></i>
    </span>
    <span title="站点总字数">237k</span>
    <span class="post-meta-divider">|</span>
    <span class="post-meta-item-icon">
      <i class="fa fa-coffee"></i>
    </span>
    <span title="站点阅读时长">3:35</span>
</div>

<div class="translate-style">
繁/简：<a id="translateLink" href="javascript:translatePage();">繁体
</a>
</div>
<script type="text/javascript" src="/js/tw_cn.js"></script>
<script type="text/javascript">
var defaultEncoding = 2; //网站编写字体是否繁体，1-繁体，2-简体
var translateDelay = 0; //延迟时间,若不在前, 要设定延迟翻译时间, 如100表示100ms,默认为0
var cookieDomain = "https://feirouafeirou.github.io/"; //Cookie地址, 一定要设定, 通常为你的网址
var msgToTraditionalChinese = "繁体"; //此处可以更改为你想要显示的文字
var msgToSimplifiedChinese = "简体"; //同上，但两处均不建议更改
var translateButtonId = "translateLink"; //默认互换id
translateInitilization();
</script>


        
<div class="busuanzi-count">
  <script async src="https://busuanzi.ibruce.info/busuanzi/2.3/busuanzi.pure.mini.js"></script>
    <span class="post-meta-item" id="busuanzi_container_site_uv" style="display: none;">
      <span class="post-meta-item-icon">
        <i class="fa fa-user"></i>
      </span>
      <span class="site-uv" title="总访客量">
        <span id="busuanzi_value_site_uv"></span>
      </span>
    </span>
    <span class="post-meta-divider">|</span>
    <span class="post-meta-item" id="busuanzi_container_site_pv" style="display: none;">
      <span class="post-meta-item-icon">
        <i class="fa fa-eye"></i>
      </span>
      <span class="site-pv" title="总访问量">
        <span id="busuanzi_value_site_pv"></span>
      </span>
    </span>
</div>








      </div>
    </footer>
  </div>

  
  <script src="/lib/anime.min.js"></script>
  <script src="//cdn.jsdelivr.net/npm/jquery@3/dist/jquery.min.js"></script>
  <script src="//cdn.jsdelivr.net/gh/fancyapps/fancybox@3/dist/jquery.fancybox.min.js"></script>
  <script src="//cdn.jsdelivr.net/npm/lozad@1/dist/lozad.min.js"></script>
  <script src="/lib/velocity/velocity.min.js"></script>
  <script src="/lib/velocity/velocity.ui.min.js"></script>

<script src="/js/utils.js"></script>

<script src="/js/motion.js"></script>


<script src="/js/schemes/pisces.js"></script>


<script src="/js/next-boot.js"></script>


  <script defer src="/lib/three/three.min.js"></script>


  



  <script>
  if (CONFIG.page.isPost) {
    wpac_init = window.wpac_init || [];
    wpac_init.push({
      widget: 'Rating',
      id    : 26171,
      el    : 'wpac-rating',
      color : 'fc6423'
    });
    (function() {
      if ('WIDGETPACK_LOADED' in window) return;
      WIDGETPACK_LOADED = true;
      var mc = document.createElement('script');
      mc.type = 'text/javascript';
      mc.async = true;
      mc.src = '//embed.widgetpack.com/widget.js';
      var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(mc, s.nextSibling);
    })();
  }
  </script>

  
<script src="/js/local-search.js"></script>













  

  


<script>
NexT.utils.loadComments(document.querySelector('#valine-comments'), () => {
  NexT.utils.getScript('//unpkg.com/valine/dist/Valine.min.js', () => {
    var GUEST = ['nick', 'mail'];
    var guest = 'nick,mail,link';
    guest = guest.split(',').filter(item => {
      return GUEST.includes(item);
    });
    new Valine({
      el         : '#valine-comments',
      verify     : false,
      notify     : false,
      appId      : 'puzQn5yHhkbtBj2VGFbqJ4FE-MdYXbMMI',
      appKey     : 'lmcgKM2surcxNxMRiqInHjkU',
      placeholder: "Just go go",
      avatar     : 'retro',
      meta       : guest,
      pageSize   : '10' || 10,
      visitor    : true,
      lang       : '' || 'zh-cn',
      path       : location.pathname,
      recordIP   : false,
      serverURLs : ''
    });
  }, window.Valine);
});
</script>
<div class="moon-menu">
  <div class="moon-menu-items">
    
    <div id="moon-menu-item-back2bottom" class="moon-menu-item" onclick="back2bottom()">
      <i class="fa fa-chevron-down"></i>    </div>
    
    <div id="moon-menu-item-back2top" class="moon-menu-item" onclick="back2top()">
      <i class="fa fa-chevron-up"></i>    </div>
    
  </div>
  <div class="moon-menu-button">
    <svg class="moon-menu-bg">
      <circle class="moon-menu-cricle" cx="50%" cy="50%" r="44%"/>
      <circle class="moon-menu-border" cx="50%" cy="50%" r="48%"/>
    </svg>
    <div class="moon-menu-content">
      <div class="moon-menu-icon"><i class="fas fa-ellipsis-v"></i></div>
      <div class="moon-menu-text"></div>
    </div>
  </div>
</div><script src="/js/injector.js"></script>
<!-- 数字雨 -->
<!-- <canvas id="canvas" width="1440" height="900" ></canvas> -->
<!-- <script type="text/javascript" src="/js/src/DigitalRain.js"></script> -->
<!-- 页面点击小红心 -->
<script type="text/javascript" src="/js/src/clicklove.js"></script>
<!--浏览器搞笑标题-->
<script type="text/javascript" src="/js/FunnyTitle.js"></script>
<!-- Live2D看板娘 -->
<!-- <script src="/live2d-widget/autoload.js"></script> -->
<!-- <script src="https://feirouafeirou.github.io/live2d-widget/autoload.js"></script> -->
<!-- 网页音乐播放器 -->
<!-- <link rel="stylesheet" href="/dist/APlayer.min.css">
<div id="aplayer"></div>
<script type="text/javascript" src="/dist/APlayer.min.js"></script>
<script type="text/javascript" src="/dist/music.js"></script> -->
</body>

</html>
